JESSEWAKENSHAWSTUDIO︎︎︎
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SOFT/MELBOURNE DESIGN WEEK/NGV/JESSE WAKENSHAW
Presented by Calum Hurley and Andy Trevor Tran.
To be loved, to be intrigued, to be aroused, to be hated.
Three-part highly experimental Extrait de Parfum relating to the interpretation and feel/scent on a bodily level on a weekend night.
From soft nutty skin scent to carnale night.
In the realm of perfumery, where scents often evoke memories and emotions, a novel concept emerges — three fragrances crafted to arouse, intrigue, be loved, or be hated.
These Extrait de Parfums transcend the conventional; they are highly experimental, designed to provoke emotions and sensations throughout three distinct intervals of a weekend day: 6:30 am, 5 pm, and 12 am.
At the heart of this concept lies the intimate connection between scent and the human experience. Each fragrance is a sensory journey, an olfactory exploration that transcends the mundane and delves into the depths of human emotion. From the moment of awakening to the boldness of midnight, these fragrances offer an immersive experience, inviting wearers to embrace the complexities of their own emotions.
The bottle design is not merely a vessel but an extension of the fragrance itself. Crafted with precision and artistry, each bottle reflects the essence of its scent, embodying the language of aroma in tangible form.
Subtle yet striking, these fragrances seamlessly integrate into everyday spaces such as the bedroom, living room, and bathroom, blending naturally into the fabric of daily life. This thoughtful placement sparks curiosity and invites contemplation, prompting individuals to reflect on the profound impact of scent on their daily rituals.
In the morning, a minimalist fragrance awakens the senses, evoking memories of last night's intimate moments and the promise of a new day. Its scent is a gentle caress, a subtle whisper that heralds the dawn. At 5 pm, as daylight fades into twilight, an enigmatic salty aroma emerges, embodying intrigue and mystery. Its fragrance is a tantalizing dance of notes, weaving a narrative of seduction and allure. And finally, at midnight, a bold and daring scent commands attention, exuding passion and intensity. This fragrance is a symphony of desires, igniting the senses and enveloping the wearer in a whirlwind of deep, dark emotion.
Through this conceptual exploration, the boundaries of perfumery are pushed, and new avenues of expression are discovered. The fragrances transcend mere olfactory experiences; they become catalysts for introspection and self-discovery. In the delicate interplay of scent and sensation, wearers are invited to embrace the full spectrum of human emotion, from the gentle stirrings of arousal to the fiery depths of passion.